Cloudbet Casino Redesigns Whole Brand for a Fresh New Start

Cloudbet redesign

If you play crypto casino games or betting with crypto, you’ve surely come across Cloudbet. The popular gaming platform has been a hit with players for years. It made its name known with innovative bonuses and features as well as an immersive gaming experience. What’s most impressive, though, is that Cloudbet is always in touch with the times.

Its team believes that changes can keep things fresh. That’s why the gaming site recently unveiled a brand-new platform which goes beyond a simple visual redesign.

It’s the second phase of the rebrand which began in June with a new rewards program. It was just the tip of the iceberg that would float to the surface soon. Cloudbet’s team has been hard at work for months to deliver a fresh coat of paint in the form of a full-scale rebrand which is now LIVE.

The plan is simple – to turn Cloudbet to a high-intent conversion machine. The whole process will go in a few phases as described below.

Phase 0 – New Rewards Program

The rebrand has been going for a while now with Phase 0 already issued out in June 2024. Noticed the new rewards program? That was the beginning of the process. The rewards program replaced the beloved Lightning Points with Cloudbet Rewards, which awarded its loyal customers with 5%-30% rakeback on all their bets. With the new program, you’ll earn Cloudbet Rewards regardless if you win or lose.

Unlike other brands, Cloudbet offers real cash rakeback. It’s wager-free too, btw. Every time you claim a rakeback, the TURBO in the casino is activated, further boosting the amount you get in return. For VIP players, this sometimes means up to 50% rakeback depending on your VIP tier. It’s Cloudbet’s way of giving back to its community and saying thank you for staying loyal.

Cloudbet casino logo new
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Phase 1 - Rebrand (Live Today!)

As you can see, the full-scale visual rebrand is live today! It’s a pretty exciting day for Cloudbet Crypto casino and its fans with the unveiling of the new logo and the website’s overall fresh look and feel. All landing page designs have been updated, and so have its pages.

Phase 2 - Coming soon

The last phase of the rebrand is coming soon. You can expect new ads, promotions, and community features, all with the simple goal of making

Cloudbet bigger and better.
On top of that, there’s a pending new sports UX/UI coming up along with fresh new flagship sponsorships. It’s a new era for Cloudbet that should definitely strengthen its hold on the market.